Customers expect clear, consistent value from the supplier they choose to work with. They expect mutually beneficial business relationships based on trust and long-term interdependence. The Dynamic Selling course provides experienced salespeople and sales teams with tools to develop effective account strategies and plans based on what their customers value in the business relationship. The program helps salespeople think strategically, advance customer relationships, use information more effectively, and work with cross-functional resources.
- Four research-based Selling Disciplines that help salespeople anticipate ways to create distinct value; build trust and commitment; deliver focused, usable information and insight; and cost-effectively utilise appropriate resources to create differentiated solutions and expand business.
- The session introduces practical concepts and tools that aid people on creating value-added solutions for clients, setting relationship goals, and expanding existing account opportunities.
- Takeaways include a Tactic Guide and ToolKit to help salespeople focus strategically on customers' business issues in a target account.
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