Strategic prospecting is the foundation for increased levels of business development, customer retention, and profitability. To initiate profitable customer relationships, salespeople must be able to generate qualified leads, identify the right contacts, and capture their attention. And they need to do these things in a way that differentiates the selling organisation from its competition. The Strategic Prospecting course offers skills and strategies that generate qualified and prioritised leads, engage potential prospects, secure meetings, and handle prospect objections.
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