Training Programs

Strategic Sales Management

Business Challenge

An effective sales force strategy is critical to achieving sales target and aligning the sales force with the strategic direction of the firm. Sales managers must be able to craft strategy and communicate it to the sales team in order to win the right kind of business and achieve growth targets for the business.

Key Content
Key content of developing a sales force strategy includes:
  • Key success factors and elements of a sales force strategy
  • Four key questions to evaluate in formulating a sales force strategy
  • Five strategy elements, with templates to help participants apply them to their own organizations
  • Strategy worksheet with tools to chart the desired path and evaluate signposts on the way to achieving success
  • Practice using a three-step process for communicating the strategy to the sales force

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We can help

  • Is the loss of control over key accounts impacting your revenues?
  • Are you looking at developing strategic account management capability of your sales force?
  • Do customers see value and view your relationship as strategic?
  • Can your account managers evolve from operating at transactional to higher levels?
  • Are you looking to build capabilities of your account managers to operate in a global sales environment?
  • Are you looking at developing your account managers as trusted advisors with key accounts?
  • Are you operating in the SMB segment and want to develop you account managers?

Talk to us

Hand phone: +91 99721 75616